Monthly Archives: October 2012

Making Your Site More User Friendly

Here are my 3 best techniques for staying clear of common website usability mistakes.

Some of the worst kinds of mistakes you can commit with your business site are related to usability. The thing about this is they can range in the dozens and each of them will have a negative impact on your site performance. How far you want to take this is entirely up to you, but if you’re serious about what you’re doing you’ll be comprehensive in scope. Be sure to increase your knowledge in this critical area because you have to know before you can prevent usability mistakes.

Are you certain that your audience is young and never with anyone over the age of 40? One of the most basic usability practices is the feature for enlarging text. So then it becomes a matter of adjusting to the age of your market because you could have an older demographic. Be sure all your site images are still looking good and where they should be if you use this font size change feature.

Some of the ready made apps for this are not the easiest to figure out, so get help if you must.

One thing you should never do is only provide banner images that show text only. Talk to your web designer about this. In case this does happen, this needs to be fixed. Sometimes it is never an issue. The reason you want to avoid this is PDAs typically have a problem viewing these images. Using these images, the text will look pixelated and not rendered whatsoever. The usability of these images on your site will be very poor, especially if you use font resizing. Since the text will resize in a strange way, your visitors will not think very highly of what you’ve done. Though this may seem like a small problem, you want to try to avoid any problems that can be unfavorable.

Just like your main site, your mobile site needs to be optimized for optimal usability. You have to know how to optimize your mobile site. Mobile web surfing is increasing which can make you money. It is imperative that your mobile site looks just like your main site. Usually a mobile site looks like a stripped down version of the main site. So when they go to your main site, from your mobile site, it needs to look the same. It is imperative that you fix any pages that don’t convert well into a mobile format on a smart phone. This is very typical for most websites. If this happens on several pages, make sure the mobile version does not include them.

Usability mistakes are a pretty big field of study that require effort to learn. And anytime you are working with this on your site, go slow and don’t make a lot of changes. If you’re not using any site tracking or analytics, then that right there is a big mistakes. Be careful about copycatting because it can get you in trouble, too.


Proven Methods to Launch Your Product in a Big Way

I’m about to launch a new online product. Maybe you’re in the same boat, or maybe you already did it before. Was it a success? Could your launch have been improved? Here are my thoughts.

Introducing a new product to the marketplace is not that difficult -when you’ve done it before and are familiar with how to perform all the steps. At first, however, the whole process of releasing a product is rather daunting. You need patience and determination to get to the point where you’re comfortable with it. Not every product launch is the same, as you have to consider your topic and audience. It’s important to pay attention to the general rules in addition to the specific considerations that might be relevant to your niche. The focus of this article will be on ways to increase your chances of making your product launch profitable.

You might be able to use different trends to your advantage to make your product more appealing. You can get this done by utilizing an easy factor such as the season or weather. If you have a weight loss product, then this is an excellent example. Getting people ready for the summer months works well for this. You will discover that there are a lot of good products that you can promote to those who have to look a certain way for summer. Aside from vain people who need to look good in their summer attire, you can also sell tanning products. So, do the research and find out if your product will appeal to people because of reasons such as these.

You can see what the competition is doing because they will know a thing or two about marketing and advertising. You can see what they are doing to promote their products. Plan for this early because you want to do what they are doing from beginning to end. If you notice that they are sticking with the same ads then this lets you know that they are working for them. This will also tell you about certain prices and other aspects. If you notice that they are doing something wrong, then this could be an advantage for you.

There are ways to gauge your audience’s reaction to your product before the official launch. For example, you can offer the product for free stipulating the customer provides feedback about your product. You aren’t looking for only praise, but an honest appraisal about your product. If there are any hidden problems with your product, this is a way to uncover them. Another important factor that your test group can help you figure out is the right price for your product.eel is most fair. Ask them whatever you feel is relevant, but don’t take too much of their time. When you have your real product launch, you want to make sure everything is running smoothly.

You can’t necessarily use major product launches as a model for your own campaign. You probably don’t have other high level marketers to do joint ventures with. Remember that many successful marketers started out just where you are right now. Launching a product can be challenging at first, but you’ll find that it’s a little easier every time you do it.